Founded by Viral TikTok Perfumer Yusuf Bhai—173+ Fragrances, ₹333-₹999
From viral TikTok videos to 173+ fragrances. Yusuf Bhai's massive catalog brings affordable variety to India's fragrance lovers.
Yusuf Bhai became an unlikely internet sensation when his TikTok perfume videos went viral—a friendly uncle explaining fragrances with infectious enthusiasm and zero pretension. Comments flooded in: 'Where can we buy these?' The Master Perfumer was born from that demand. Unlike niche brands with 5-10 carefully curated scents, Yusuf went the opposite direction: VARIETY. 173+ fragrances covering every possible taste—fresh, woody, oriental, floral, gourmand, aquatic. Can't find what you like? Try another. And another. At ₹333-₹999, you could experiment without financial anxiety. The strategy resonated. His audience wasn't fragrance snobs—they were regular Indians discovering that perfume could be fun, accessible, exploratory. Quality is honest for the price: these aren't luxury concentrations, but they're solid EDTs and EDPs that deliver fragrance variety to the masses. The Master Perfumer proves you don't need prestige—just passion, presence, and people who trust your nose.
"Fragrance should be fun, accessible, and endlessly explorable. Why limit choice when you can offer 173 different olfactive adventures?"
Viral TikTok founder (Yusuf Bhai)
173+ fragrance massive catalog
Variety-over-exclusivity model
Budget-friendly exploration
Social media-native brand
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