Named After the Proust Effect—Memories Bottled by French Perfumers
Hyderabad-based luxury perfumery named after Marcel Proust's famous madeleine moment. French-trained perfumers crafting memory-evoking scents for India.
The name says everything: Proust, after Marcel Proust's famous passage about how a madeleine dipped in tea unleashed a flood of childhood memories. The Proust Effect—smell's unique ability to transport us through time. Founders, trained by French perfumers in Grasse, brought this philosophy to Hyderabad, creating fragrances designed to evoke specific memories and emotions. Their debut collection focused on universal Indian memories: monsoon petrichor, jasmine gajras, grandmother's sandalwood powder, first day of school (pencil shavings and new books—yes, they bottled it). Each scent is carefully constructed with quality aromatics, aged to develop complexity. At ₹800-₹1,699, Proust positions between mass-market and ultra-premium—accessible luxury for Indians who appreciate perfumery as emotional storytelling. Their packaging is elegant minimalism, letting the olfactive journey speak for itself. In a market loud with marketing, Proust whispers memories.
"Fragrance is memory made tangible. We craft scents that don't just smell beautiful—they transport you to moments you thought you'd forgotten."
Memory-focused perfumery
French perfumer training
Emotional storytelling approach
Nostalgic Indian experiences
Elegant minimalist presentation
No fragrances found for this brand.