Naso Profumi

Naso Profumi emerges from a 75-year-old fragrance legacy reimagined for the modern age. Founded by Astha Suri, nearly Gen Z Creative Director, alongside her father Nischal Suri—the nose with almost 30 years of experience in the family's attar-making business—Naso positions itself as India's first artisanal green perfumery in the niche sector. Manufactured by Shivaay Industries in Lucknow, the brand grows its exquisite ingredients in-house at distilleries in North India, transforming traditional Indian attar into contemporary eau de parfums. The philosophy centers on 'the NASO Vibe: a refined state of presence, where one feels both grounded and uplifted.' Beyond just smelling good, Naso crafts functional perfumery—each scent designed for healing and mental wellness. Basil Sambac, their breakthrough fragrance, took the heady jasmine sambac and softened it with basil, proving that Indian ingredients could be both familiar and mysterious. The portfolio spans gender-fluid fragrances, from Oud Mud (petrichor meets rose) to Saffron Musk & Amber (Kashmiri saffron for focus and concentration), to Tamarind Bergamot (exotic Italian-Indian fusion for stress relief). Collaborations with brands like Jade, Bombay Sapphire, and Instituto Marangoni showcase their bespoke fragrance development expertise. Naso's commitment runs deep: vegan, cruelty-free, sustainable processes, apothecary-style bottles, and a rejection of synthetic essences. They've been featured in Vogue, Grazia, GQ, and Elle India, building a following among those who view fragrance as conscious creation—an extension of identity, not mere accessory. From rare ingredients to meticulous craftsmanship, Naso embodies a journey where tradition meets luxury, and every scent tells a story of healing through olfactory experience.