170 Years of Lucknow Heritage
Shark Tank India fame. Traditional Lucknow attar makers turned modern perfumery. Bridging centuries of expertise with contemporary appeal.
ISAK isn't a startup—it's a legacy. The brand represents 170 years of Lucknow's legendary attar-making tradition, passed down through six generations. When the current generation took over, they faced a challenge: traditional attars were fading from Indian consciousness. So they modernized. 'First Rain' was their breakout—the smell of monsoon on parched earth, a scent every Indian knows but never thought could be bottled. Their Shark Tank India appearance made them household names, but it's the quality that keeps customers. Unlike new brands, ISAK has access to traditional infusion techniques—they still age certain blends in leather bhapkas (traditional vessels) for months. Their 20% concentration and natural ingredient ratios reflect generational wisdom, not just Instagram marketing.
"Heritage meets innovation. Six generations of perfumery, one mission—keep Indian attar culture alive."
170-year attar-making heritage
Traditional infusion techniques
Shark Tank India validated
High natural ingredient ratios
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