Clean, effortless, mood-boosting fragrances
Founded in 2024 by Ishita Sawant in Bengaluru, HIRA Fragrances emerged to fill a gap in the Indian market for clean, sustainable luxury fragrances. The brand achieved ₹1 Crore in recurring monthly revenue within three months, demonstrating rapid market acceptance through quality-first approach and authentic storytelling.
HIRA Fragrances was born from Ishita Sawant's belief that fragrances should do more than smell good—they should shift moods, boost confidence, and feel effortless. Under parent company Savourr Perfumes Private Limited (part of the Meolaa group), HIRA launched with a revolutionary approach: clean formulations, sustainable practices, and honest pricing that doesn't compromise quality. The brand emphasizes quality over mass production, sourcing ingredients from regions renowned for their scent heritage including Tunisian orange blossom, Indian tuberose, and Calabrian bergamot. Every fragrance begins with intention, not imitation, designed specifically for Indian climate and preferences with formulations lasting 6-12 hours. From 'Love Letters' capturing romantic vulnerability to 'Office Affair' for professional confidence, each scent tells a story Indians can connect with. The rapid success to ₹1 Crore monthly revenue proved Indian consumers were hungry for fragrances that combined international quality with local understanding.
"Fragrance should shift your mood, not just your scent. We create clean, sustainable perfumes designed for real Indian lives—formulated to perform in our climate, priced honestly, and crafted with intention over imitation."
Clean beauty and vegan formulations
Climate-optimized for Indian conditions (6-12 hour longevity)
Premium ingredient sourcing (Tunisian, Indian, Calabrian origins)
Rapid market success (₹1 Crore/month in 3 months)
Mood-based fragrance philosophy
Part of Meolaa group
No fragrances found for this brand.