Since 1816—Delhi's 200+ Year Attar Legacy
India's oldest perfume house. Two centuries of Chandni Chowk heritage crafting legendary attars for royalty, connoisseurs, and seekers of authentic Indian perfumery.
In 1816, when the East India Company ruled and Mughal influence still perfumed Delhi's air, Gulab Singh Johrimal began distilling attars in Chandni Chowk. Two hundred years later, their shop stands in the same lanes, copper bhapkas (traditional distillation vessels) still bubbling with rose petals and jasmine. This isn't a brand playing at heritage—it's living history. They supplied Mughal courts, British Raj officials, independent India's elite. Their 'Ruh Gulab' (pure rose attar) is legendary—some say it's the finest in the world, distilled with techniques unchanged across generations. 'Shamama,' their complex 60+ herb blend aged in leather, takes MONTHS to mature. Prices reflect rarity: ₹500 for simple attars to ₹50,000+ for aged masterpieces. Gulab Singh Johrimal isn't competing with modern perfumery—they're preserving an art form. When fragrance enthusiasts want to understand Indian perfume heritage at its pinnacle, they make pilgrimage to that Chandni Chowk shop, where time moves slower and attars age like fine wine.
"Two centuries taught us one truth: great attar cannot be rushed. We preserve techniques older than modern India itself."
200+ year continuous operation
Traditional deg-bhapka distillation
Leather vessel aging (Shamama)
Royal court heritage
Legendary Ruh Gulab (rose attar)
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