Luxury for Everyone
Shark Tank India brand democratizing premium perfumery. High-quality inspired fragrances at breakthrough prices. Luxury you can afford.
Entrepreneur Manan and his team had a revolutionary idea: what if we made perfumes that smelled like ₹10,000 niche fragrances but cost ₹799? The sharks on Shark Tank India were skeptical until they smelled the products. Deal done. House of EM5 exploded, selling lakhs of bottles in their first year. The secret? Inspired fragrances—studying luxury compositions and creating 'interpretations' using quality ingredients and high concentrations (15-20% vs. industry's 8-10%). They're not claiming to be Tom Ford or Nasomatto, but they're giving middle-class Indians access to that olfactive experience. Critics call it dupes; fans call it genius. Either way, EM5 proved there's massive demand for affordable luxury in India.
"Great scents shouldn't require great wealth."
Inspired by luxury fragrances
Aggressive pricing strategy
High concentration despite low price
Shark Tank India credibility
No fragrances found for this brand.