Bold luxury that defies convention
Founded in 2025 by Ananya Birla, sixth-generation member of the Birla family, Contraband represents a bold new chapter in Indian luxury fragrances. Under Birla Cosmetics Private Limited, the brand challenges traditional perfume conventions with daring compositions that blend unexpected notes and contemporary aesthetics.
Contraband became the first homegrown Indian fragrance brand to partner with Parcos, launching in 62 premium outlets across India. Born from Ananya Birla's vision to create fragrances that break rules rather than follow them, Contraband entered the market with confidence and capital backing from one of India's most respected business families. Each fragrance is designed to make a statement, appealing to those who refuse to blend in. The brand launched with four distinct personalities—'Hands Off' for commanding presence, 'You Again' for free spirits, 'Have It All' for women embracing abundance, and 'Summer Chase' for adventure seekers. Premium formulations, bold packaging, and strategic retail partnerships positioned Contraband as luxury for India's new generation—those who want fragrances as unapologetic as they are.
"Break conventions. Challenge norms. Wear your individuality. We create bold fragrances for those who refuse to follow—because true luxury isn't about fitting in, it's about standing out unapologetically."
Birla family backing and credibility
First homegrown brand with Parcos (62 outlets)
Bold, unconventional compositions
Premium EDP formulations
Contemporary luxury positioning
No fragrances found for this brand.