Ababel

Ababel's story began during an MBA program, where two fragrance enthusiasts bonded over their shared passion for perfumery. Late-night conversations about their favorite scents revealed a glaring gap in India's perfume market: designer and niche fragrances commanded premium prices, while affordable options sacrificed olfactory quality. This realization sparked their entrepreneurial vision—to bridge luxury and accessibility without compromise. Working from Mumbai, they built Ababel on a foundation of quality and sustainability. Every fragrance is hand-filled in small batches using premium French-imported oils and eco-friendly packaging. Their approach eliminates unnecessary costs—fancy retail markups, celebrity endorsements, excessive advertising—while investing everything in what matters: the juice inside the bottle. The result is niche-quality perfumes at prices that don't gatekeep. 'Growth with quality' isn't just their motto; it's embedded in every decision, from ingredient sourcing to customer service. Ababel proves that luxury fragrance can be both exceptional and ethical, without asking customers to choose between their wallets and their standards.